Debbie has been involved in tourism and wine marketing since the 1990’s. Owning her own Travel Agency she became a Certified Travel Counselor and focused her efforts on sending guests to the wine regions of the world. In the mid 2000’s she became involved with the lcoal wine industry in the Hudson Valley as marketing consultant to the Shawangunk Wine Trail and later was the sole individual responsible for the bring up of Hudson Valley Wine Country.
Debbie is very committed to promoting the wines of the Hudson Valley. Her use of social media (Facebook, Twitter, YouTube, Blog) has helped elevate the visibility of Hudson Valley Wine Country and all wines for New York State. ~ Morgan McLaughlin, Excutive Director, Santa Barbara Vintners Debbie is very detail oriented, social media whiz, enthusiastic and great colleague ~Mary Kay Vrba, Executive Director Dutchess County Tourism.
Working with Debbie she will take the time to listen to your needs and evaluate what has been done in the past. She understands that not all businesses have the same needs. Debbie’s main focus is getting you social and visible to your target audience. She will formulate a social media plan tailored to your business and help you integrate it with other advertising & public relations already in place. We will work together to achieve your business goals and increase your profits!
Branding – Building – Socializing – Promoting – Strategizing
- Locate and target new clients
- Retain & grow your customer base
- Increase your customer share and ROI
- Save money and increase profits
Debbie can manage your social media channels as well as train your employees and consult with you on:
- Facebook: Build custom Facebook Pages, increase Fans, write, post and engage, develop and manage Facebook advertising campaigns, promotions, contests, landing pages
- Twitter: Built your Twitter account, write, post and engage and build followers
- Google+: Build your company page, write, post, and engage and build circles
- LinkedIn: Develop your company page and ad campaigns
- YouTube: Create your business accounts, upload and optimize videos, develop and manage video advertising campaigns
- Pinterest & Instagram: Develop and manage Pinterest & Instagram accounts
- FourSquare: Set up your business account. Create and implement promotions and specials
- Yelp: Set up your business listing and manage ad campaigns, offers and reviews
- TripAdvisor: Manage and monitor your account
- Email Marketing: Create your email marketing calendar along with newsletters and promotions. Tie it into your website and various social media platforms.
- Mass Text Message Blasts: text message marketing is fast become the way to reach your target audience. We target blasts to people who have opted in and are audience specific.
- Business Evaluation
- Small Business Marketing Strategy
- Social Media Audit
- Traditional Media evaluation and integration
- Staff training and development
- Event management and marketing
- Website design via WordPress
- Designed websites:
- Winery event management
- Wine trail event management, marketing and promotion
- Wine region marketing, event management and promotionv
- Wine Club design and launch
- Winery/ wine promotion program wine blogger outreach